Marketing Copywriting Manager
3.
8 Full-time 15 hours ago Full Job Description Employee Status:
Regular Schedule:
Full Time Location:
Hybrid from Westfield Center, OH or possible remote in Eastern Time Zone About Us:
You're ready to make your mark where people care about each other.
Where your work is meaningful.
And where your unique perspectives are welcome.
Think about joining Westfield, a company focused on what's most important - the people behind our policies.
Westfield was founded in 1848 by a small group of hard-working farmers who believed in the promise of the future and the power of the individual.
Today, as one of the nation's leading property and casualty (P&C) companies, we remain true to their vision and are dedicated to making a positive difference in our customers' lives.
Responsibilities:
Creates and executes end-to-end strategic outcome-based marketing content that drive results, advance target business initiatives and support growth goals.
Responsible for creating compelling content with existing communication platforms and forums to contribute and produce effective and timely deliverables that meet business objectives.
Ensures that all communications are consistent with our brand values and voice, the Westfield style guidelines and the company's strategic messages while meeting quality standards and all approval requirements.
Works closely with key members of the Marketing and Communications team to ensure copy strategies and tactics are in direct alignment with business goals and are supported by feedback loops, data, and metrics to gauge effectiveness; embrace a nimble environment to adjust and fine-tune to ensure maximum results.
Strategizes with marketing, communications, and digital teams to bring content insights and trends to campaigns, both traditional (collateral, print advertising, direct mail, etc.
) and digital (social media, digital advertising, websites, email, etc.
).
Qualifications:
8
years' experience in Marketing Communications, Journalism, and/or Content Development.
Exceptional writing skills with the ability to provide thought-provoking, outcome-based communications in both B2B and B2C.
5
years' experience as a professional writer with emphasis on the following in both traditional and digital platforms:
Content development Promotional copywriting Video scripting Digital writing including SEO and SEM Technical writing Experience writing clear, persuasive messages for an insurance/ financial services company or an organization in a comparable specialized, highly regulated industry.
Physical
Essential Functions:
ability to work 40 hours in an office environment (sitting, standing, on a computer, etc.
), operate office related technology (computer, phone, etc.
), travel as required.
Westfield offers a Total Rewards program that focuses on compensation, benefits and wellness, and includes perks like 401(k), pension plan, annual incentive, education reimbursement, flex-time, onsite fitness center or gym reimbursement and casual dress.
Work/life balance, recognition, and learning and career development are all part of a rewarding career with Westfield.
Learn more about current opportunities at www.
westfieldinsurance.
com/careers.
We are an equal opportunity employer/minority/female/disability/protected veteran.
#LI-JT1.
Estimated Salary: $20 to $28 per hour based on qualifications.
8 Full-time 15 hours ago Full Job Description Employee Status:
Regular Schedule:
Full Time Location:
Hybrid from Westfield Center, OH or possible remote in Eastern Time Zone About Us:
You're ready to make your mark where people care about each other.
Where your work is meaningful.
And where your unique perspectives are welcome.
Think about joining Westfield, a company focused on what's most important - the people behind our policies.
Westfield was founded in 1848 by a small group of hard-working farmers who believed in the promise of the future and the power of the individual.
Today, as one of the nation's leading property and casualty (P&C) companies, we remain true to their vision and are dedicated to making a positive difference in our customers' lives.
Responsibilities:
Creates and executes end-to-end strategic outcome-based marketing content that drive results, advance target business initiatives and support growth goals.
Responsible for creating compelling content with existing communication platforms and forums to contribute and produce effective and timely deliverables that meet business objectives.
Ensures that all communications are consistent with our brand values and voice, the Westfield style guidelines and the company's strategic messages while meeting quality standards and all approval requirements.
Works closely with key members of the Marketing and Communications team to ensure copy strategies and tactics are in direct alignment with business goals and are supported by feedback loops, data, and metrics to gauge effectiveness; embrace a nimble environment to adjust and fine-tune to ensure maximum results.
Strategizes with marketing, communications, and digital teams to bring content insights and trends to campaigns, both traditional (collateral, print advertising, direct mail, etc.
) and digital (social media, digital advertising, websites, email, etc.
).
Qualifications:
8
years' experience in Marketing Communications, Journalism, and/or Content Development.
Exceptional writing skills with the ability to provide thought-provoking, outcome-based communications in both B2B and B2C.
5
years' experience as a professional writer with emphasis on the following in both traditional and digital platforms:
Content development Promotional copywriting Video scripting Digital writing including SEO and SEM Technical writing Experience writing clear, persuasive messages for an insurance/ financial services company or an organization in a comparable specialized, highly regulated industry.
Physical
Essential Functions:
ability to work 40 hours in an office environment (sitting, standing, on a computer, etc.
), operate office related technology (computer, phone, etc.
), travel as required.
Westfield offers a Total Rewards program that focuses on compensation, benefits and wellness, and includes perks like 401(k), pension plan, annual incentive, education reimbursement, flex-time, onsite fitness center or gym reimbursement and casual dress.
Work/life balance, recognition, and learning and career development are all part of a rewarding career with Westfield.
Learn more about current opportunities at www.
westfieldinsurance.
com/careers.
We are an equal opportunity employer/minority/female/disability/protected veteran.
#LI-JT1.
Estimated Salary: $20 to $28 per hour based on qualifications.
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